Many people envy content writers who get to work from home, have their own schedules and just write as much or as little as they want. In reality, a lot of content writers find difficulty making a living, and it’s not because they don’t write as well as the others. It’s just that writing skills are simply not enough.
If you’ve always loved writing and you want to make it your career, take note that you need an entire arsenal of in-demand skills. Below are tips to help you acquire them:
Practice and perfect various writing styles.
You should know that every form of writing has its own unique style. Blogging is friendly and typically editorial; ad copy is snappy and persuasive; white papers are long and detail problems and solutions; news is AP style (informative with meat of story at the top; and so on. The more of such styles you master, the more valuable and in demand you become. It’s really that simple.
Use the ideation technique.
Ideation is a marketing term that refers to the creative process of choosing a topic, title and writing perspective; and it starts with analytics. While it is often done as a team activity, anyone can do it by themselves. That’s why it’s good to know how the pros generate ideas. But just before you do that, you need to know your audience, the keywords to use, and your competition, as well as create short, attractive titles.
Know CMS, HTML, CSS and most importantly, SEO.
Easy. You don’t have to be a guru, but being familiar goes a long way. CMS themes usually have different levels of automatic functions, and you just have to tweak the code a bit (such as to make a title tag or fix a spacing issue) to manipulate the appearance of your text. Most certainly, updated SEO know-how is crucial as well. Note that search engine algorithms are ever changing, and to thrive, you have to be in step.
At the end of the day, everything is all about reputation, so protect yours. If you’re going to write your name on it, make sure it’s original. You may think it’s impossible, knowing that so many people write about the same topics everyday. Guess what – it’s so much easier than you think. Plagiarized content is NEVER ACCEPTABLE, from your employer and worse, from you as a writer, so take precautions. By running your work in an anti-plagiarism program before submitting it, you can save your reputation from usually eternal damage. There are tons of similar content online, and it’s possible for you to duplicate writing, albeit accidentally, from time to time.